In other words, the bretheling ballyhoo

• annunciation, noun. An act or instance of announcing; proclamation; (often with initial capital letter) the announcement by the angel Gabriel to the Virgin Mary of her conception of Christ.
• augury, noun. The art or practice of an augur; divination; an omen, token, or indication.
• ballyhoo, noun. (originally and literally) A showman’s touting speech, or a performance advertising a show; (derivatively and figuratively) bombastic nonsense; extravagant or brash publicity; noisy fuss.
• bantling, noun. A very young child; brat (sometimes a bastard or illegitimate child).
• bookstall, noun. A stall or stand where books are sold, as on a street, and often secondhand.
• bretheling, noun. A worthless or contemptible person; a good-for-nothing; a wretch.
• chapman, noun. Merchant, trader, or peddler.
• coterie, noun. A group of people who associate closely; an exclusive group; clique.
• enunciation, noun. An act or manner of enunciating (especially in an articulate or a particular manner); utterance or pronunciation; a formal announcement or statement.
• fawn, verb. To give a servile display of exaggerated flattery or affection, typically in order to gain favor or advantage.
• folly, noun. A building in the form of a small castle, temple, etc., that has been built as a decoration in a large garden or park.
• hubris, noun. Excessive pride or self-confidence.
• louche, adjective. Of questionable morality or repute.
• ninguid, adjective. Snowy; covered in snow.
• nisi, adjective. Taking effect at a specified time unless previously modified or avoided by cause shown, further proceedings, or a condition fulfilled.
• obsequious, adjective. Obedient or attentive to an excessive or servile degree.
• petard, noun. A device containing explosives used to breach a wall, doors, etc.
• salient, adjective. Strikingly conspicuous; prominent; projecting or jutting beyond a line or surface; protruding.
• sycophant, noun. A person who acts obsequiously toward someone important in order to gain advantage.
• voisinage, noun. Neighbors, neighborhood.
• wayfarer, noun. A traveler, especially on foot.
• yeet, verb. To throw or hurl, especially with force and without regard for the thing being thrown.