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Friday, January 03, 2014

A case of names

Last night among the links I posted was a story about a slightly humorous bout between Starbucks/Frappuccino® and Exit 6 Pub/Frappicino in Yahoo News -- Brewery responds to Starbucks letter with $6 check. Elsewhere online one can find the actual letters exchanged between the companies. My favorite line was in the letter from the Starbucks attorney: "The FRAPPICINO mark only differs from Starbucks Coffee Co.'s FRAPPUCCINO mark by one letter, and is phonetically identical."

No reporters commented on it. Did anyone else notice?

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